Featured Campaign: Sky Ride
Sky chose 6-sheets inside leisure centres to promote Sky Ride city events in the UK.
Campaign Objectives
To encourage people to register to take part in free, mass participation Sky Ride cycling events through traffic-free streets in city centres across the UK
Target Audience
Families with children between 5-15 yrs old
Campaign Details
6-sheets in family-dominant zones (pools and sports halls)
Launch date: 9 May 2011 continuing throughout the summer
Other Media Used:
TV, Press, Digital
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
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