Audience Research

In Situ Lifestyle Questions

Does your family own an MPV, 4x4, Estate Car or Family Saloon (family vehicle)?	Do you eat chocolate before and/or after exercise?	When your children see a poster in this centre for toys or something else they like do they pester you?

Leisure Track - Family Vehicles

"Does your family own an MPV, 4x4, Estate Car or Family Saloon?"

576 adults were asked this question in October 2002

278 or 48% answered in the affirmative demonstrating the very high penetration of family vehicles amongst Leisure Centre users

By region the results were:

Scotland 50%, Tyne Tees 42%, Yorkshire 44%, Granada 47%, Anglia 56%, Central 62%, Wales & West 55%, London 45%, Meridian 42%

Chocolate Survey

Do you eat chocolate before/after exercise or sport?

	BEFORE			AFTER
	Male	Fem	<16	Male	Fem	<16
'yes'	51	51	86	80	86	146
sample	183	183	183	183	183	183
% 'yes'	28	28	47	44	47	80
'yes' total	188			312
total sample	549			549
% 'yes' ave	34			57

Pester Power Statistics

Noticeability and Influence of Leisure Centre Posters

	Sample	All	M	F	Ch
Notice Posters in Centre	300	72	82	76	66
Find these adverts helpful	300	41	37	52	34
Posters influence or remind to do or buy something	300	42	41	47	38

 

"If your children see a poster here for toys or something else they like do they draw your attention to it...pester you even?" Leisure Track Autumn 2002   Sample size 245 parents.