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News ArchiveSummer 2006In Situ publishes new media pack – the myths exploded Read how young people and families teem into these places every day of the year. Check out their profiles ABC1 15-34 is predominant in fact 15-24s are the highest user group and within that 17-19s. There are millions more kids and teenagers in here working out and having fun than there are out on the streets causing trouble. Brands can be confident of the right associations and spin off. Top lifestyle statements are 'I wear designer clothes' and 'I like to stand out in a crowd' 47% (165) and 42% (147) of all people claiming these attributes also go frequently to Leisure Centres. We think that spells fashionable, trendy, up-to-date and fashion conscious! Planners and buyers can now relax – In Situ is a tried and tested mainstream media platform that is fully accountable. Download the media pack here. February 2006In Situ Special Mother’s Day campaign offerWe are offering a special introductory rate to coincide with Mother’s Day and the launch of our text messaging service that can now be automatically included as an integral feature of In Situ campaigns. Click here for more details about the In Situ Mother’s Day campaign offer. January 2006NewsflashThe Sunday Times 15th Jan highlighted that Britons are wasting £200 million a year on gym memberships where often clubs “lock members into contracts of up to 12 months, forcing them to pay…even if they never set foot in the club again.” The article points readers firmly in the direction of the Leisure Centre Gym “Check your local-authority leisure centre. Many use private firms to run their gyms, so the facilities are often as good as in private clubs, but fees may be lower and you do not normally need a long term contract.” Sunday Times ‘Money’ Page 1. The article goes on to say there are only 7m gym members in the UK. Click here to see the details of our audience vs the private club. The conclusion to be drawn is not only do Leisure Centres have more gym members and users than you can buy through the private sector but also that overall, Leisure Centre users outnumber health club users by 6 to 1 amongst ABs and 8 to 1 amongst C1s. Of course the private club poster has a role to play in media schedules, however due consideration should be given to the greater size and consequently greater media efficiency of the In Situ Leisure Centre platform even when targeting ABs and ABC1s. Qualitative factors of health, fitness, motivation, lifestyle, spending power are all equally present in the Leisure Centre. Go to 'TGI the Proof' here. Call Andy Haws on 020 8408 6200 or email andyh@insitumedia.co.uk. December 2005Stop Press!TGI now has frequency of visit data to Leisure Centres and Gyms showing that in the last 12 months 13.5 million adults visited Leisure Centres, 10.6 million going in the last month. Readings can be taken at more than once a week, once a week, 2 or 3 times a month and once a month. Youth, Young Adults and Families with Children are once again proven to be our core target groups. Key demographics and lifestyle indicators from TGI will be updated on this site shortly. In the meantime if you would like to receive a TGI analysis for your brand against Leisure Centre goers please contact David Walsh email davidw@insitumedia.co.uk. Summer 2005: the best ever at In SituA wide range of major client names took advantage of our targeted 6 sheet and experiential campaigns in Leisure Centres and Gyms, notably: BBC, Boots, BT, Cartoon Network, Coca Cola, Kew Gardens, Letts, Nivea, Penguin, Sunsilk, and Yazoo.They were grouped like this: Targeting Young Parents and Children: BBC Proms, Cartoon Network, Kew Gardens, Magic Roundabout, Penguin Ladybird
Targeting Parents and School Children of all ages: Letts Revision Guide Booklets (while advertising the complete Lett’s Revision Guide range from pre-school to A level, these booklets entitled Feed Young Minds, cleverly focused on giving comprehensive dietary advice and information listing and quantifying the best food and drink for children).
Targeting Youth and Teens: Yazoo and Coca Cola
Targeting Young Adult Women: Boots, Nivea and Sunsilk
Targeting All Young Adults: BT 118500
Summer 2005Launch of In Situ ExperientialNow clients can give consumers the complete brand experience, with sampling, promotional teams and text marketing elements in combination with
6 sheets, A2s, banners and leaflet/postcard/literature distribution. See how Cow and Gate pioneered this unique opportunity to drive sales of their
Pre-Biotics Infant Formula. TGI Spring 2005Find out how we apply the latest data to evaluate the efficiency of Leisure Centres as a platform for reaching target audiences, brand consumers,
and market segments. In Situ still awaits POSTAR.We expect that the evaluators will be able to get round to the sport, health and fitness sector towards the end of this year. Until then we are proceeding towards listing in the Inclusivity section of Postar where all of our 2350x6 sheet panels, 2500xA2s and 2800xBanner positions will be available for interrogation by specialists and agencies. Notable 2005 advertisersNotable 2005 Q1 advertisers were Tesco.com seeking young busy housewives, Dove Real Beauty using In Situ as part of the media mix seeking women of all ages, Hovis Low Carb homing in on their core target audience of people seeking to reduce weight and maintain a healthy diet, Cow and Gate looking for obviously new mums. Royal Marines have just completed their 10th recruitment campaign with In Situ continuing their uncompromising challenge to the fittest and toughest gym goers “99.9% need not apply” Easy Jet used us extensively in the North West to promote their Liverpool to Belfast low fares. This week (23rd May) Cartoon Network have launched a major heavyweight offensive targeting Tweenies and their parents on 1100x6sheets nationwide. COI also used us as a key part of the media-mix for the recent national Anti-Smoking campaign. Spring 2004Two new packs now available:
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Leisure Centres are the in-thing. Hundreds of millions of pounds of investment in the last 10 years have changed the face, style and quality of the leisure centre environment right across the country. Read what Bob Wootton, Director of Media and Advertising at ISBA, has to say. 
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