Latest News

Autumn 2008

Congratulations to Rebecca Adlington on her Double Gold

In Situ Leisure Centre Sherwood Pools where she trained is to be renamed Adlington Pools.

Autumn 2007

In Situ 2007 Sales up 33%!!

In Situ’s sales are 33% up this year due to big increases in toiletries, government, films/tv/publishing, automotive and retail.

Many brands in these categories, lead by Sure for Men, The Royal Marines, Fox Films, Ford, VW, Dove and Nivea, have seen the benefit of having an exclusive platform to communicate with their core target audiences.

More long-term strategic campaigns

There is also a trend for In Situ clients to move away from the normal 2 or 4 week campaign period into longer term strategies realising the immense opportunity for building long term relationships and brand loyalty.

90,000 extra bums on seats

Meanwhile as reported earlier we were able to prove to Fox that their In Situ campaign for Rocky Balboa produced an extra 90,000 bums on seats an ROI of 553%.

National mass market sampling without wastage

Both Dove and Nivea have staged huge national sampling campaigns this year – no other medium can carry out sustained experiential activity like this to a mass market. More and more clients are taking advantage of our low cost ability to get their products into the hands of hundreds of thousands of people without wastage.

Up close and personal

Eye level stickers on lockers and in the showers have enabled clients to get up close to deliver a personal message – Brands a diverse as Psychologies Magazine, Dove, Royal Marines and Calpol have used our sticker formats.

Films and entertainment up 134%

It has been a year of breakthrough for In Situ in Films/Publishing and Entertainments where bookings rose by 134%. In addition to Rocky, we carried campaigns for Fanatstic 4 both the Film and the DVD release, Horrid Henry, Scholastic, C2C, Hachette and many more.

Nationwide retail store support

Next year we are confident the big break through will be in retail. Where this year we have carried store support campaigns for ASDA, M&S, Sainsbury, Halfords and Specsavers, it is only a matter of time before the retail media planners realise that In Situ can join up the dots on a nationwide basis with an extremely low cost platform for reaching mums and housewives everywhere.

Click here to see the photos!

Summer 2007

Rocky Balboa gets 90,000 more people due to In Situ’s Gym Pack

In Situ proves ROI of 553% against January 2007 6 sheet planning rates.

Independent research company Marketing Direction were able to demonstrate that the In Situ 6 sheet Gym Pack booked by Gen for Fox generated a phenomenal extra 90,000 people intending to go to see Rocky in January 2007. Taking a planning rate of £115 per panel in January, this translates directly to an ROI of 553%. Gen booked the In Situ package of 600 x 6s in 400 Leisure Centres as an integral part of national 6 sheet heavyweight campaign. Click here to see the detailed research findings including the ROI calculations.

Autumn 2006

In Situ Re-signs Leisure Connection

Leisure Connection is the market leader along with DC Leisure in the field of Leisure Centre Management, operating a total of 100 massive leisure facilities nationwide, 70 of which boast the leading health club chain Harpers Fitness. In Situ now has the exclusive rights to all third party advertising and promotions through the entire Leisure Connection estates; previously we shared the contract with now defunct In House media.

This completes the set for In Situ, dealing with all the top management companies in the market – accounting for some 250 Leisure Centres out of our 700 total, the balance being under local authority or leisure trust ownership.

Read the In Situ News Archive