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Leisure Centre advertising contractor In Situ Media has taken delivery of new poster panels in the first stage of its £¼ million pound, 3 year investment programme to replace its entire stock of 6 sheet and washroom poster panels inside Leisure Centres.

The first phase of the build out programme will focus on the largest centres in major conurbations and new centres to the network, moving on to medium-sized centres in phase 2 (2012) and smaller centres in phase 3 (2013).

The new panels, supplied by Arken, are more substantial reflecting In Situ’s new quality strategy.

Guy Steele-Perkins, marketing director of In Situ Media, said “we're aiming to bring consistency to the presentation of client campaigns across our network, as well as boosting the overall quality of the presentation. Today represents a key milestone for us - we're redoubling our efforts to provide a quality media product which represents great value for money.”

In Situ’s advertising network now comprises 600 Leisure Centres, with 1,200 6-sheet poster sites and 2,400 washroom panels offering comprehensive coverage of 4.8 million frequent adult leisure centre users every month*.

* GB TGI 2010 Q4 (June 2009 - July 2010)

Guy Steele-Perkins, marketing director at In Situ Media, said “we're aiming to bring consistency to the presentation of client campaigns across our network, as well as boosting the overall quality of the presentation.”