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In Situ Media, the UK’s leading independent leisure centre advertising specialist, has retained the exclusive advertising contract for Greenwich Leisure Ltd (GLL), London’s largest leisure centre operator. In Situ will continue to offer a variety of media formats including 6-sheet posters, pool and pitchside banners and sampling campaigns throughout the centres.

In Situ's existing footprint of 90 panels across 44 GLL centres will expand to 130 panels across 60 centres by the end of September 2011.

David Walsh, Sales Director at In Situ Media says “We’re delighted to retain the GLL business. In Situ is expanding our Leisure Centre media network to give advertisers even greater access to this active and affluent out-of-home audience.”

"The network continues to attract new advertisers such as Nokia, drawn by the consumer profile, high frequency of visit and long dwell times that leisure centres offer."

In Situ won the 3-year contract to manage and develop six-sheets at GLL Leisure Centres in January 2008. It began selling ads on the sites in March 2008.

David Walsh, Sales Director at In Situ Media says “We’re delighted to retain the GLL business. In Situ is expanding our Leisure Centre media network to give advertisers even greater access to this active and affluent out-of-home audience.”