Media
Locker Stickers and Mirror Stickers
Locker Stickers in Changing Rooms and Mirror Stickers in Gym work
out areas are two other options available to reach people where
they least expect it - as they open their locker or as they look
in the mirror during work-out/exercise sessions.
In Situ stickers case history
Royal Marines Recruitment
|
59% recall
|
 |
|
| Royal Marines Recruitment have been using In
Situ campaigns twice a year for the past 6 years placing specifically
designed stickers right at the point of action on Gym Mirrors
in the weights area as well as in the changing rooms and showers,
each sticker issuing a specific challenge e.g. as the men go
to take a shower “Good work out? Now try it in boots.
And wet Kit. Carrying a 70lb pack. At minus 17°C. At 5am.
With no sleep.” Then the strap line “99.9% need
not apply.” |
Lamisil
|
47% recall
|
- 480 Male Changing Rooms Poolside
- 480 x A2 poster panels (1 per changing room)
- 17280 x Locker Stickers 152mm x 152mm (36 per changing
room) displayed on the outside of locker doors
- Campaign Period 4 weeks 1/11/04 to 28/11/04
Leisure Track Results
- Total sample 311 men
- Q1 - 145 remembered the campaign = 47%
- Q2 - 91 had suffered from athlete’s foot in
last 12 months = 29%
- Q4 - 48 said it was more than twice a year = 15%
- Q5 - 82 had bought Lamisil in the past or would now
consider it = 26%
In addition we achieved a small control sample of 45
respondents, none of whom recalled the campaign, 9 suffered
from athlete’s foot, 2 more than twice a year and
2 said they had bought or would buy Lamisil.
These results compare favourably with other campaigns
of a similar nature i.e. were featured in changing rooms
on A2s or stickers.
In addition we achieved a small control sample of 45
respondents taken in centres that were not booked in the
campaign. Recall was zero, 9 suffered from athlete’s
foot, 2 more than twice a year and 2 said they had bought
or would buy Lamisil. The control sample is too small to
make exptrapolations.
Client is very pleased with the result which augurs well
for repeat business in 2005. |
In Situ Media Pack
