Media
Sampling
Controlled sampling activity can be placed on main centre reception
desks, gym reception desks and cafeteria counters. Centre management
is contracted to In Situ to be totally responsible for the handling
and care of samples including certification of receipt, display,
replenishment of dispensers and completion of campaign.
Up to 3000 sachets or equivalent (20ml or 20 gram) can be given
out in each centre. Sampling campaigns can be booked in from 100
to 600 venues depending on budget and requirements.
Clients can supply their own dispensers or In Situ can have them
made to a maximum footprint of 450mm.
In Situ sampling case histories
Comfort

|
78% recall

|
Astounding Leisure Track Results:
78% poster recall
78% display recall
71% picked up sample
National Heavyweight Campaign |
- 6 sheets
- Sampling
- Mirror Stickers
- Locker Stickers
|
Impulse

|
40% recall

|
Female change A2s and sampling for gym/health
club reception provided Unilever with pinpoint accurate
target marketing on young women aged 18-34. |