In Situ - advertising in Sports and Leisure Centres

Media

Sampling

Sampling

Controlled sampling activity can be placed on main centre reception desks, gym reception desks and cafeteria counters. Centre management is contracted to In Situ to be totally responsible for the handling and care of samples including certification of receipt, display, replenishment of dispensers and completion of campaign.

Up to 3000 sachets or equivalent (20ml or 20 gram) can be given out in each centre. Sampling campaigns can be booked in from 100 to 600 venues depending on budget and requirements.

Clients can supply their own dispensers or In Situ can have them made to a maximum footprint of 450mm.


In Situ sampling case histories

Comfort

Comfort Fast Dry sampling

78% recall

Comfort Fast Dry sampling

Astounding Leisure Track Results:
78% poster recall
78% display recall
71% picked up sample
National Heavyweight Campaign
  • 6 sheets
  • Sampling
  • Mirror Stickers
  • Locker Stickers

Impulse

Impulse sampling

40% recall

Impulse sampling

Female change A2s and sampling for gym/health club reception provided Unilever with pinpoint accurate target marketing on young women aged 18-34.

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