Media

Experiential Advertising and Promotions

Combine mainstream Poster creativity with direct one-on-one experiential activity such as sampling, promotional girls, text marketing, postcards, leaflets and competitions.

In 2005, In Situ has created a brand new Experiential Rate Card, offering massive incentives including production and independent research.

Register now to receive full details of rates, incentives and a media pack. Email sales@insitumedia.co.uk with your brief to receive a full proposal and quotation.

Clients can now fully exploit the potential of the In Situ platform using strategically located 6 sheet posters in combination with any or all of our experiential formats.

The key objective of course is that the consumer finds the product there and then, or takes home material that will enable him or her to make further contact either on the client's web site or in relevant supermarket or retail outlet.

New this year, clients can now send in our promotional teams at peak times to launch the campaign in every venue.

Also vital interactive and data capture features can be added by including text marketing.

The full range In Situ Experiential range includes 6 sheets, Banners, Changing Room A2s, Postcards and Leaflets, Text Marketing, Promotional Teams. Campaigns are tailor made to client/agency/specialist brief combining one or more experiential elements with a core 6 sheet campaign.

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In Situ experiential case histories

Comfort	78% recall
Astounding Leisure Track Results: 78% poster recall 78% display recall 71% picked up sample National Heavyweight Campaign	6 sheets Sampling Mirror Stickers Locker Stickers
Cow & Gate
Astounding Leisure Track Results: 78% poster recall 78% display recall 71% picked up sample National Heavyweight Campaign	6 sheets Large format pool banners Small format crêche banners Female changing room A2s Product sampling Leaflet discount voucher distribution
In Summer 2004, Cow & Gate became the first advertiser to use In SItu's experiential concept involving every available format. The results of the trial campaign in Meridian resulted in a roll-out to the Midlands area and we are currently awaiting the results of in-depth research to determine further activity.
Lego Basketballs	71% recall
National 2003	Tweenies Pack 6 sheets 5000 branded basketballs
"The 6 sheets were a great platform for the LEGO company to reach kids in a fun and active environment that accurately reflects the LEGO Sports brand personality. The LEGO Sports branded basketballs strengthen the communication message, whilst bringing the real action and energy of the products to life and allow kids to live the brand on the basketball courts with their friends." Olivia Sweaney Brand Manager LEGO Sports Northern Europe April 2003
Royal Marines
Royal Marines Recruitment have been using In Situ campaigns twice a year for the past 6 years placing specifically designed stickers right at the point of action on Gym Mirrors in the weights area as well as in the changing rooms and showers, each sticker issuing a specific challenge e.g. as the men go to take a shower “Good work out? Now try it in boots. And wet Kit. Carrying a 70lb pack. At minus 17°C. At 5am. With no sleep.” Then the strap line “99.9% need not apply.”