Media

Large Toddler Poolside Banners and smaller Creche banners anchored the Cow and gate experiential campaign by ensuring that the main brand message and image was transmitted to young mothers while they were engaged in specific activities.

500 Centres
750 x 6sheets, 200 x (20 x 3) Banners
July 2003 - 8 weeks

Kellogg’s Frosties Earn Your Stripes campaign has been a tremendous success. In Situ banners played a large part in this by ensuring that the message was repeated at the point of action (pools and sports halls nationwide) continuously over summer 2002 and 2003

Although our Nike campaigns occurred some years ago, they stand out as some of the most successful in terms of recall and audience involvement. This banner was part of a campaign aimed at older kids and teenagers in probably the earliest example of ‘experiential’ or ‘total communications’ activity, supporting in this case 6 sheets, A2s and postcards which featured the world stars of the time, Renaldo, Denilson and others. Objective to encourage youngsters to work on their football skills (and buy Nike boots of course). Had copies of the creative work been made available they could have been sold in their thousands. Centres right across the country reported that their staff were being mobbed every day by teenagers and tweenies clamouring for copies of the posters.