Media
A2 Displays
Clients can target Men and Women separately by
reaching them in Changing Rooms with
strategically placed A2 panels. These offer a low cost alternative
to 6 sheet campaigns where the message
is specific to a male or female audience.
| |
Sports Man/ Woman |
| Number of Panels |
1250 x A2's |
| TV Regions |
|
| London |
270 |
| Meridian |
123 |
| Wales & West |
132 |
| Central |
182 |
| Anglia |
53 |
| Granada |
144 |
| Yorkshire |
184 |
| Tyne Tees |
71 |
| Scotland |
91 |
Total
Panels |
1250 |
| Total Centres |
480 |
| Total footfall per annum |
125 million |
| Centre average |
260,000 |
| Coverage per 2 weeks |
Men or Women |
| |
6.8% |
Package Rates: Contact sales@insitumedia.co.uk for
details.
View the In Situ specifications
(PDF file 19KB).
In Situ A2 case histories
Boots
|
| Boots – store opening support. In this
case Watford branch A2s in female changing rooms of all local
Leisure Centres. |
Canesten
|
53% recall
|
| Canesten bought national A2s in both male and
female changing rooms to impact their target audience in the
most appropriate environment for their product. |
Wartner Medical Products
|
45% recall
|
Client: Wartner
Medical Products
Brand: Wartner Verruca Gel
Media Platform: In Situ Leisure Centres
Format: A2 Female Changing Room Posters
No Panels: 822xA2s
Period: 8 weeks
Campaign Dates: June 28th - July 25th 2004
Leisure Track Research Dates: during month
of October 2004
Question: “Do you remember seeing
these posters or other displays in this centre recently:
WARTNER verruca gel?”
Recalled seeing the Wartner posters: 45%
Control recall: 0% |
Lamisil
|
47% recall
|
- 480 Male Changing Rooms Poolside
- 480 x A2 poster panels (1 per changing room)
- 17280 x Locker Stickers 152mm x 152mm (36 per changing
room) displayed on the outside of locker doors
- Campaign Period 4 weeks 1/11/04 to 28/11/04
Leisure Track Results
- Total sample 311 men
- Q1 - 145 remembered the campaign = 47%
- Q2 - 91 had suffered from athlete’s foot in last
12 months = 29%
- Q4 - 48 said it was more than twice a year = 15%
- Q5 - 82 had bought Lamisil in the past or would now
consider it = 26%
In addition we achieved a small control sample of 45 respondents,
none of whom recalled the campaign, 9 suffered from athlete’s
foot, 2 more than twice a year and 2 said they had bought
or would buy Lamisil.
These results compare favourably with other campaigns of
a similar nature i.e. were featured in changing rooms on
A2s or stickers.
In addition we achieved a small control sample of 45 respondents
taken in centres that were not booked in the campaign. Recall
was zero, 9 suffered from athlete’s foot, 2 more than
twice a year and 2 said they had bought or would buy Lamisil.
The control sample is too small to make exptrapolations.
Client is very pleased with the result which
augurs well for repeat business in 2005. |
In Situ Media Pack
