Media
6 Sheet Posters
The 6-sheet is In Situ's core campaign format. It
is totally dominant in scale, impacting the audience as they enter
the leisure centre foyer and key points throughout their visit
- poolside, cafeteria/recreational area, information points and
changing area lobby.
Share of voice: with a competitive average of just
4 panels per centre, In Situ clients will always enjoy
a high share of voice.
Panel positions are permanent and can be selected on a national,
regional or line-by-line basis. The sheetage levels shown are guidelines
for heavy, medium and light campaigns in 700 Centres.
|
|
No
Six Sheet Panels |
TV Region |
No
SLCs |
Heavy |
Medium |
Light |
London |
150 |
300 |
225 |
150 |
Meridian |
74 |
148 |
111 |
74 |
SWTV |
32 |
64 |
48 |
32 |
HTV |
54 |
108 |
81 |
54 |
Central |
100 |
200 |
150 |
100 |
Anglia |
32 |
64 |
48 |
32 |
Granada (inc
Border) |
82 |
164 |
123 |
82 |
Yorkshire |
84 |
168 |
126 |
84 |
Tyne Tees |
42 |
84 |
63 |
42 |
STV |
30 |
60 |
45 |
30 |
Grampian |
20 |
40 |
30 |
20 |
|
700 |
1400 |
1050 |
700 |
Package Rates: Contact sales@insitumedia.co.uk for
details.
View the In Situ specifications
(PDF file 19KB).
In Situ 6 sheet case histories
Lego Basketballs
Tweenies Pack
6s, plus 5000 branded basketballs
National 2003
|
71% recall
|
"The 6 sheets were a great platform for
the LEGO company to reach kids in a fun and active environment
that accurately reflects the LEGO Sports brand personality.
The LEGO Sports branded basketballs strengthen the communication
message, whilst bringing the real action and energy of the
products to life and allow kids to live the brand on the basketball
courts with their friends."
Olivia Sweaney Brand Manager
LEGO Sports Northern Europe
April 2003 |
Little Swimmers
Toddlers Pack
|
71% recall
|
National campaigns targeting Mums with Toddlers
- pinpoint targeting increasing both consumer and trade demand.
|
Nemo DVD
Swim Pack
|
|
“The brief was to target
parents when they were with their children. The creative
agency designed a poster specifically for Leisure Centre
pools. Independent research showed that the mix of environment
and creative worked very well creating synergy that delivered
greater awareness than other environments”.
Posterscope 2004 |
Reebok
Gym Pack
|
73% recall
|
While at Initiative Media, Reebok used In
Situ 6 sheet campaigns several times a year over many years,
producing very high awareness on each occasion (60%+).
The case for Leisure Centre advertising is dramatically
increased by TGI evidence (Spring 2004): of the people who go
more than once a week to Leisure Centres 17% buy Reebok accounting
for 18% of all Reebok buyers and resulting in a TGI of 148.
Interestingly we can also see that by adding Leisure Centres goers to Outdoor Quintile
5 (the lightest viewers) brings about an increase of 87% in penetration of
Reebok buyers who also fall in the category of being poorly exposed
to outdoor advertising.
Now that most sports trainer brands are focussing on the ‘fashion’ market,
marketing communications managers should note that the Leisure
Centre goer is also 35% more likely than normal to buy fashionable clothing.
Therefore TGI proves that Leisure Centres will dramatically raise the performance of any Outdoor
campaign against both Reebok buyers and the fashion conscious. |
Telewest 2002 to 2005
Heavyweight Sports Packs
|
|
In Situ campaigns were first planned
for Telewest in 2002 due to a) the perfect fit of our audience profile and b) the flexibility to select by specific postcodes as
this all Telewest outdoor must conform precisely to their regions. Telewest have used In Situ’s Sports Pack sheetage at a
heavy weight for most campaigns ever since. |
Warner Music
Teen Pack
|
|
"In Situ presented MCS with a terrific highly
flexible opportunity in autumn 2004 where a multi- brand client
could gain extended exposure for its range over a three month
period. Our client WSM took up the offer and we were able to
deliver highly targeted low cost additional exposure for 10
different album releases in the run up to Christmas."
Tony Sullivan, Media Campaign Services
|
In Situ Media Pack
