Featured Campaign: Maxi-Milk
Maximuscle chose 6-sheets and changing room panels to announce the availability of Maxi-Milk in leisure centres across the UK.
Campaign Objectives
To inform gym users that Maxi-Milk, a high protein nutrition shake, is now available in vending machines in selected leisure centres.
Target Audience
Male gym users aged 21-34
Campaign Details
6-sheets in male-dominant zones and changing room panels in male, dryside changing rooms
Launch date: September 2011 for 2 weeks
Other Media Used:
N/A
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
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