Leisure Centre Media

With over 3,500 display advertising sites at 600+ leisure centres around the UK, In Situ provide high quality advertising opportunities which reach large, affluent audiences efficiently. Key benefits include:

reach 3.9 million frequent users (aged 15+) every 2 weeks*
strong coverage of ABC1 families, and a superb opportunity to stimulate a family conversation
leisure destination which delivers one of the longest dwell times in outdoor

location by location selectivity for precise targeting
efficient solus or support media
accountable and independently verifiable

Affluent Audience Profiles

With nearly two-thirds (64%) of the audience in the ABC1* group,
leisure centres offer access to an upscale audience, particularly among families. And, as one of only a few regularly shared family occasions outside of the home, they provide advertisers with a rare opportunity to stimulate a family conversation.

Flexible Packaging Solutions

Our packages are designed to bring the advantages of quality display environments and an affluent audience to advertisers. We offer flexible planning and buying solutions which suit a range of communication objectives.

Fresh, Uncluttered Environments

Large-scale investments in Leisure Centres over the past 10 years have resulted in a large number of display environments that are fresh and modern.

We offer category exclusivity for the duration of campaigns, giving you the greatest possible opportunity to deliver your message effectively and efficiently.

Brands that maintain high visibility inside Leisure Centres can significantly boost sales and gain market share.

Proof

We can help you measure the effectiveness of your campaign through our pre and post campaign research service: Leisure Centre User Research Monitor. Each survey is conducted by an independent MRS accredited research agency and measures consumers exposure to advertising campaigns inside leisure centres in terms of:

spontaneous and prompted ad awareness
campaign recognition
message comprehension
attitudes towards advertisement
persuasion and intention to purchase product/service

* Source: GB TGI 2011 Q4 (July 2010 - June 2011)

6 Sheets

Banners

Sampling

Changing Room Panels

Stickers & Clings

Character Accessories

Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom