Twentieth Century Fox chose leisure centres to generate interest in showings of the film Diary of a Wimpy Kid 2.
To inform the target audience of the release date of the film Diary of a Wimpy Kid 2, and stimulate consideration to attend a cinema showing
Boys and girls, under 14 years old
6-sheet posters for 2 weeks in zones dominated by children inside over 300 leisure centres
Launch date: 23 May 2011
TV, Print, Digital and Outdoor
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
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