Featured Campaign: Diary of a Wimpy Kid 2
Twentieth Century Fox chose leisure centres to generate interest in showings of the film Diary of a Wimpy Kid 2.
Campaign Objectives
To inform the target audience of the release date of the film Diary of a Wimpy Kid 2, and stimulate consideration to attend a cinema showing
Target Audience
Boys and girls, under 14 years old
Campaign Details
6-sheet posters for 2 weeks in zones dominated by children inside over 300 leisure centres
Launch date: 23 May 2011
Other Media
TV, Print, Digital and Outdoor
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.
