Featured Campaign: Cow & Gate
Cow & Gate used multiple media formats to communicate the attributes of their baby milk to the female audience in leisure centres.
Campaign Objectives
To build brand awareness and boost sales by informing the target audience about the benefits of prebiotics in baby milk
Target Audience
Mums aged 18-30 with toddlers
Campaign Details
6 sheet posters, banners at poolside and in creches, coupon distribution and sampling units with 10,000 baby milk samples for 4 weeks
Launch date: 6 May 2008
Other Media Used
Print
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.
