Featured Campaign: Adidas Predators
Adidas chose 6 sheets inside leisure centres to boost sales of their new Predator football boot.
Campaign Objectives
To inform boys and young men about the availability of Adidas Predator football boots on Kitbag.com, the leading european online football store.
Target Audience
Boys and young adults aged 12-24 who play football
Campaign Details
6-sheets in male-dominant zones centres in 3 bursts for 2 weeks each burst
Launch date: 22 August 2011
Other Media Used:
Digital
Registered Office: 69 The Green, Twickenham, TW2 5TU United Kingdom
VAT No: 603 1639 72
Company Registration Number: 02664156
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