All visits are made for a positive purpose:
gaining and maintaining fitness, weight loss, competition, relaxation
or simply fun.
Personal Goals
By using the multiple sports anfd fitness facilities at their local Leisure Centres, people immediately bring their goals within reach without the necessity to outlay large sums for membership fees and deposits.
Enhancement of lifestyle
Advertising and promotions which tap into this mindset relating to the
aspirations and needs of the people when they are thinking about their
personal and family aspirations, have a much greater chance of getting
through.
Proven by very high Intention to Purchase scores.
In Situ post-campaign Leisure Track Surveys
42% of Women said they would purchase Canesten
42% of Women said they would purchase Vaseline Intensive Care
41% of Children said they would purchase Robinson's Fruit Shoot
78% of Children will watch Cartoon Network
68% of Women picked up a Comfort sample
39% of Women picked up a Persil Aloe Vera sample
27% of Women said they would purchase Warburtons bread
24% of Men were persuaded to buy Sure Sport deodorant
