In Situ offers a distinct bias towards the younger and more upmarket audience reaching 2,200,000 ABC1s (TGI 116) and 2,500,000 million 16-44s (TGI 145) every two weeks in 700 major venues.
By comparison our combined competitors in 700 private health clubs can only reach 715,000 ABC1s (TGI 132) and 679,000 16-44s (TGI 138).
In Situ reaches 3142 ABC1s per venue per 2 weeks against private side 1021. And 3571 16-44s against 970.
Thus on an equal panel cost basis (in reality the private side is invariably more expensive per panel) In Situ is 3 times cheaper on ABC1s and nearly 4 times cheaper on 16-44s.
This is to demonstrate that In Situ should be the first port of call when targeting ABC1s and 16-44s in this sector. Not to do so represents inefficient deployment of client budgets.
