No other promotions of any kind can take place
at the same time as yours.
Category exclusive
A poster campaign will be category exclusive i.e. no
direct competitors on display at the same time or in
the same centre.
Share of voice
The share of voice achieved by a poster campaign
will be 1:4 at the least or 1:1 at best. Compare this with 1:100
in magazines, 1:20 on TV, 1:10 in cinema.
Recall scores
Recall scores prove the wisdom of going into this environment
- on average In Situ achieve scores that are the same
as TV and twice that of Outdoor or Radio.
