Children go to Leisure Centres with their schools during the
week, but at weekends and holidays they are with their parents.
Parents view our centres as positive, healthy and
safe places for their children to be. While perceived
endorsement may be too strong a claim, it can be argued that
parents are generally more receptive to ideas and
messages received in these environments.
Parents, babies and toddlers
This is the ideal platform for reaching parents, mums especially,
when their entire mindset is focused on the health and well-being
of their off-spring.
Equally important is fun - parents are often taking their
toddlers and older children to Leisure Centres simply for play
time (with secondary health and exercise benefit) thus campaigns for
children’s products and entertainments are likely
to receive a better, less stressed-out response from parents
in this environment.
