Independent Research available to all clients at reduced cost or free at certain levels of media spend. Details available on request 020 8408 6200 email sales@insitumedia.
co.uk
Very High Awareness
Leisure Track Review December 2007
200 campaigns tracked
Over 80,000 questions asked
Overall average Leisure Track Recall Score 55%
Target group average Leisure Track Recall Score 65%
Average sample size 300
The majority of In Situ campaigns are now subject to a basic post campaign recall test using a system called Leisure Track.
The methodology is directly comparable with Adwatch, Radiowatch and Posterwatch published by Marketing Magazine.
Results have reached 90% at the highest and average 65% on core audience
All our clients receive Leisure Track free of charge.
Independent Research available at reduced cost or free at certain levels of media spend. Details available on request 020 8408 6200 email sales@insitumedia.co.uk
