About Us - Background

UK Market leader

In Gyms, Health Clubs, Sports Centres and Swimming Pools, In Situ is the market leader providing Poster Advertising Campaigns, Below the Line and Experiential Promotions throughout the United Kingdom.

Balanced coverage

We offer balanced coverage of all TV regions inside a total of 700 massive venues, utilising 6 sheet Poster Panels; A2 Changing Room Panels; Banners in Gyms, Sports Halls and Pools; Experiential campaigns involving Sampling, Postcard and Leaflet campaigns, in addition to Road Shows, Merchandising and Sponsorship Packages.

Target Audiences

Core Target Audiences for our advertising campaigns are Adults aged 16-44 (men and women equal), children 0-15, encompassing the complete family audience, and ABs, C1s and C2s. Combined annual footfall is 350,000,000 - more than 1.8 times the entire cinema industry.

Advertising Packages

In terms of 6 sheet targeting clients can choose from these national packages:

• Sports Pack 1400x6s targeting all Leisure Centre users
• Swim Pack 1000x6s targeting young parents, their children and school children
• Gym Pack 1200x6s targeting young adults 16-44
• Toddler Pack 900sx6s targeting mums with toddlers and/or babies
• Tweenie Pack 900sx6s targeting 8-12 year olds (highest user group)
• Teen Pack 900sx6s targeting 13-18 year olds (teenage youth is the highest user group after tweenies)

In Situ campaign brand names

99% of In Situ's campaigns are for blue-chip national or multi-national brands including Kelloggs Frosties, Kellogg's Nutrigrain, Kimberly Clark, Telewest, Nokia, Lego, Warner, Disney.

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More about In Situ

• Why In Situ?
• Who we are
• Contact In Situ